The beautiful A.B.C. foundation supports BRA Day on 17th October 2012.

Wednesday 17 October 2012

Breast Reconstruction Awareness Day, or BRA Day USA, is an initiative designed to promote education, awareness and access regarding post-mastectomy breast reconstruction.
BRA Day’s mission is to develop and advance an internationally recognized annual day that promotes awareness and access to post-cancer breast reconstruction surgery.


Press release

First BRA Day (Breast Reconstruction Awareness) in Belgium on 17 October
More and better information about reconstruction after breast cancer

19 September 2012

Breast Cancer

Breast cancer is the most frequent type of cancer in women. In Belgium, 1 in 8 women run the risk of getting breast cancer during her life and annually over 9000 Belgian women are diagnosed with breast cancer.

For these reasons more and more women are confronted with the question of having a breast reconstruction or not after a part or complete mastectomy.
What choices do they have, what are the possibilities offered in their specific situation and where can they find the right information?

These are the questions a group of Canadian surgeons and paramedics from various disciplines in the field of breast cancer wanted to answer. BRA Day was their brainchild. “BRA” stands for Breast Reconstruction Awareness and also for bra. The first BRA Day took place in Canada in October 2011. This initiative was soon followed, and this year BRA Days will also be organised on 17 October in the US, Finland, Ireland, Australia and other countries.

Bra Day in Belgium

Belgium will also have its first BRA Day. It is an initiative from the BEAUTIFUL ABC Foundation, a non-profit organisation founded by Professor Phillip Blondeel (UZ Gent) and Annette Porter in collaboration with surgeons, ex-patients and enthusiastic supporters from various European countries. The foundation’s purpose is to disseminate the right information and to provide complete information on breast reconstruction to enable patients to make the right choice regarding having breast reconstruction or not, as this is an integral part of the healing process.

Flemish celebs support BRA Day

Fifteen Flemish celebrities have agreed to support the First Belgian BRA Day. Some have had breast cancer and therefore know better than anyone else how important it is to have the right information on breast reconstruction.

From left to right, 1st row: Annick Segal, Indra Dewitte, Vanya Wellens, Claudine Vande Weghe, Sylvia Broeckaert, Kristien Vanden Bon. 2nd row: Paula Sémer, Kim Debrie, Nora Tilley, Betty Mellaerts, Frieda Joris, Marie-Paule Meert, Greet Rouffaer, Lia Blereau, Annick Ruyts.

Two ladies – journalist Frieda Joris and author Marie-Paule Meert – are patrons of the Belgian BRA Day and will be very happy to answer the questions of the press.

Information sessions

Moreover, on 17 October information sessions will be held in series of universities and academic hospitals all over the country, during which leading physicians will spare no efforts to explain this complex matter in a very accessible manner. Everyone is welcome to these sessions.

The participatings centers are: Antwerp (UZA and ZNA Middelheim), Bruges – AZ Sint Jan, Genk Ziekenhuis Oost-Limburg, Ghent UZ, Louvain UZ Leuven, Brussels CHU Brugmann, Liège CHU Sart –Tilman and Ottgnies Clinique St-Pierre. Some physicians from other centres will join their colleagues in above mentioned hospitals.

For more information, a discussion with one of the patrons or with a participating physician, please contact:

Catherine d’Adesky
0475 48 62 68
O2/230 40 72


Check what BRA Day is on:

Download the BRA Day USA Affiliate Kit.pdf (3MB)

> Link to: PDF

BRA Day website U.S.A

> Link to: Website

BRA Day website Canada

> Link to: Website
> Link to: BRADayUSA Twitter
> Link to: BreastReconAwareness Facebook